The University of Massachusetts Amherst
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Former SMDI President Wins Alumni Award

This article is the second in a series showcasing the accomplished graduates recently presented with Outstanding Senior and Junior Alumni Awards. Fairfax Station, Virginia, resident David C. Jeanes, the retired president of the Steel Market Development Institute,was honored on October 16 at the University of Massachusetts Amherst with a College of Engineering 2010 Outstanding Senior Alumni Award for having brought recognition and honor to the college through his professional achievements, leadership, and service to his profession, university, and society.

Jeanes served as the first president of the Steel Market Development Institute, a business unit of the American Iron and Steel Institute, whose mission is to influence public policy and shape public opinion in support of a strong, sustainable U.S. and North American steel industry committed to manufacturing products that meet society's needs. Jeanes was responsible for developing and implementing the industry-wide Market Development Strategic Plan to advance the competitive use of North American steel in the marketplace. 

That strategic plan has resulted in achievements such as the UltraLight Steel Auto Body, which helped to define the next generation of vehicles; the development of durable, cost-effective High-Performance Steel for bridges, which is now in use in more than 300 bridges in 44 states; and the engagement of the food processing industry in promoting canned food nutrition.

Jeanes’ professional career concentrated on management, engineering, marketing research, and construction. He joined the American Iron and Steel Institute in 1976 and held positions as Codes and Standards Engineer; Senior Engineer; Research Associate at the National Institute of Standards and Technology; Manager of Engineering Operations; Director of Construction Codes and Standards; Senior Vice President of Market Development; and President of the Steel Market Development Institute.

Jeanes received his education at UMass Amherst in civil engineering (cum laude), the Wentworth Institute of Technology in architectural engineering, and the Virginia Polytechnic Institute and State University in engineering administration.

Jeanes was presented with the American Iron and Steel Institute 2010 Market Development Lifetime Achievement Award in May of 2010. The award recognizes steel industry professionals who have made significant contributions over the course of their careers in advancing the competitive use of steel in the marketplace. Jeanes was also presented with the American Iron and Steel Institute Leadership Award on behalf of its Board of Directors for his 34 years of service with the institute. (November 2010)